Welcome fellows! It’s Emre. An outlander who worked as a field engineer at Bridgestone for 3 years.
Let’s give you brief information about myself. No worries! I’ll keep it short. I’m an industrial and civil engineer. I’m in love with having off-road adventures (if you’ll visit Turkey, let me know, I have an outstanding route to share). Because of my area of responsibility at Bridgestone, I spend too much time on the road and field. Well, I’ve experienced tons of different road conditions and terrains. Even better, I’ve tried almost every tire on the market. Cool, right?
Sharing my experiences and connecting with people with the same interests was my dream. Well, I quit my job and started this blog. So, my dream came true!
Areas where you can benefit from me very well,
- Heavy-duty, off-road, and semi-truck tires are my expertise. At the very beginning of my career, I was working as a tunnel engineer. Believe me, I know what severe conditions are.
- Since competitor analysis is one of my responsibility at Bridgestone, I know the pros and cons of all manufacturers. Plus, I’ve tried most touring tires
- I’m a test driver. If you share your tire issue with me, I’ll most probably explain the reason.
- I’m obsessed with durability. If I say the tire is durable, it’s durable
If you wanna know all my responsibilities at Bridgestone,
• Conducted field surveys and studies to determine the market needs, follow competitors’ actions to create new product concept reports, and share reports with international partners who are responsible for the improvement of new products,
• Organized test and certification processes with the Technology team,
• Designated competitors and test parameters for benchmark tests to compare product performance in comparison with competitors,
• Coordinated customer surveys with a market research company to measure customers’ perceptions of new products,
• Visited dealers from different cities to receive feedback about product performance and customer needs,
• Organized long-term field tests to observe product performance in different cities to give feedback about product quality problems to the Technology team for improvement (if needed) and to use results for communication,
• Coordinated driving events and video shoots to use in social media communication with third parties,
• Promoted to sales with test and market research results,
• Analyzed customer claims data monthly and reported to the corresponding department,
• Visited foreign and domestic customers who had complaints about product performance, to observe problems and provide solutions,
My Tire Review Process
While browsing through the articles here, you might wonder, “Has he actually tried all these tires?” Well, to be honest, even though I’ve gotten my hands on many, the answer’s a “nope”.
So, why should you take my word for it?
Here’s the scoop:
Imagine field engineers in the tire world. They’re kinda like backstage rockstars with jobs like:
- Handling those pesky customer complaints
- Running surveys to see what folks really want from their tires
- Going head-to-head, comparing competitor tires slated for release by coordinating with vehicle fleets
- Breaking down the nitty-gritty of field test results
- Giving the green light for new tires to hit the streets
Notice something? Field engineers are the glue holding together the Sales, Marketing, Design, and Production teams. And having been deep in all these processes, trust me, I can tell a lot just by glancing at a tire’s specs, tread, and its inner-structure.
Wondering how I tackle my reviews?
I start by geeking out on the specs and tread. It’s like a window into the tire’s soul.
Then, I play catch-up with pals in the industry to gauge the buzz and any issues with these tires.
Of course, I’m always combing through customer feedback. With my background in handling customer gripes, I’ve got a sixth sense for reading between the lines. Like, if someone mentions they switched from Original Equipment tires, it’s no newsflash to me that their current ride feels a tad bumpier.
Finally, I stir all this intel together and serve it up in a way that even if you can’t tell a radial from a retread, you’ll get the picture.
P.S. I’m always on my toes, updating my articles every 3 months. You know how it is, manufacturers just love to tweak those tire specs!
Curious about my journey in the tire world? Check out my LinkedIn for the full ride!
Hey there! I’m stoked to share my know-how with all of you. Along the way, expect some pro tips, candid reviews, and a bit of this vs. that. Fingers crossed, you’ll find my insights super handy!
Wanna chat or throw some questions my way? Hit those buttons down below. Have a safe ride folks!