If you’re considering the Firestone Destination LE3 or the Bridgestone Alenza AS Ultra for your SUV or light-duty truck, you might assume they offer similar performance since both come from the same manufacturer. But do they really? As a former Bridgestone field test engineer, I’ve had the opportunity to evaluate these tires firsthand. Let’s break down the real differences and see which one suits your needs best.
Key Differances at a Glance
| Firestone Destination LE3 | Bridgestone Alenza AS Ultra | |
|---|---|---|
| Better for | Budget-conscious SUV owners seeking reliable all-season traction with minimal maintenance. | Luxury SUV drivers who prioritize a quiet ride, premium wet/snow grip, and longer tread life. |
| Pros | Superior comfort, better wet/snow traction, longer tread life, advanced tread design. | |
| Cons | Higher price, requires regular rotation for even wear. |
Firestone Destination LE3 is the smart pick for budget-conscious SUV owners who want a smooth, reliable ride with solid all-season traction and low maintenance. Bridgestone Alenza AS Ultra is the premium choice for luxury SUVs, offering a quieter ride, better wet/snow grip, and longer tread life—perfect for those who prioritize performance and longevity.
Nobody Knows Better Than Data
As a former Bridgestone test engineer, I’ve tested hundreds of tires—and trust me, data never lies. That’s why I recommend using TireRack’s Decision Guide. Just enter your vehicle, choose what matters most, and it gives you test-backed recommendations that actually fit your needs.
👉 Try it here: https://www.tirerack.com/tire-decision-guide
Want to see how I use it? Check out my full walkthrough here.
All-Season Tires Cheat Sheet
My team & I have analyzed 100 different tires and generated this ‘Quick Answer Sheet‘ for those who don’t wanna spend too much time during tire selection.
Before we start, here are the incredibly helpful articles I highly recommend to take a look at;
- How to keep tire noise down:
https://www.tirerack.com/upgrade-garage/why-do-tire-tread-patterns-make-noise - Fuel-Efficiency:
https://www.tirerack.com/landing/fuel_efficiency - Traction/Stability control for AWD/4WD (All-Season tires specific)
https://www.tirerack.com/upgrade-garage/traction-stability-4ws-awd
Depending on your needs, the below article might help;
- https://tireterrain.com/best-all-weather-tires-for-snow/
- https://tireterrain.com/bridgestone-vs-michelin/
- https://tireterrain.com/best-michelin-tires-for-suv/
I highly recommend checking the below pages out before making any purchase:
- TireRack Deals:
https://www.tirerack.com/specialoffers - SimpleTire Deals:
https://simpletire.com/tire-deals - Amazon Deals
- https://www.amazon.com/Tires-Discounts-Automotive-Wheels
Table of Contents
Tread Design & Compound
Although I don’t believe the manufacturing location significantly impacts performance, let’s start with where these tires are made.
Production varies by size—most are manufactured in the U.S., Canada, or Mexico, while some smaller sizes come from European countries like Croatia. However, there’s no need for concern. Bridgestone (and Firestone) maintains strict quality standards across all factories, ensuring consistency regardless of origin. Plus, since these tires aren’t produced in Asian countries, you won’t have to worry about potential quality discrepancies.
Now, let’s move on to tread design. One key metric here is the UTQG (Uniform Tire Quality Grading) rating. While it provides a general idea of treadwear and traction, it’s not an absolute performance indicator. Factors like driving habits, vehicle type, and road conditions all play a crucial role in how a tire truly performs in the real world.
| Destination LE3 | Alenza AS Ultra | |
|---|---|---|
| TreadWear | 700 | 800 |
| Wet Traction | A | A |
| Heat Resistant | B | A |
Now, let’s move on to tread design. First, despite what Tire Rack states, the Bridgestone Alenza AS Ultra features an asymmetrical tread pattern, which enhances performance on uneven pavement. However, this can come at the cost of a slightly firmer ride. On the other hand, the Firestone Destination LE3 uses a symmetrical tread design, making it a better choice for highway driving and overall comfort.
Beyond these differences, both tires share similar design principles, but they utilize notches in different areas to achieve specific performance benefits—something I’ll break down in the next sections.
Technical Deep Dive
Inner Construction
When it comes to internal construction, there aren’t many differences between these two tires. However, one key distinction is that the Firestone Destination LE3 uses a single-layer polyester casing, while the Bridgestone Alenza AS Ultra features a two-layer polyester casing. This extra layer enhances stability, especially during sharp cornering—something full-size SUV owners will appreciate.
On the other hand, even within the same size range, the Firestone Destination LE3 has a slightly narrower tread width, which contributes to a more comfortable ride by reducing road noise and impact harshness.
Shoulder Notching Design
Another notable difference lies in the shoulder section’s notching pattern. The Bridgestone Alenza AS Ultra utilizes straight notches, while the Firestone Destination LE3 features wavy notches. This design tweak gives the Destination LE3 an edge in wet and snow traction, as the wavy pattern improves grip by enhancing water and slush evacuation.
Performance Evaluation: Wet & Dry Traction, Tread Life, Winter Performance, and Noise & Comfort
In this section, I’ll break down how the Firestone Destination LE3 and Bridgestone Alenza AS Ultra perform across four key areas: wet & dry traction, tread life, winter performance, and noise & comfort. Let’s dive in.
Noise & Comfort
When it comes to comfort and road noise, the Firestone Destination LE3 has the edge over the Bridgestone Alenza AS Ultra. The narrower tread pattern of the LE3 significantly improves ride comfort, while the highly sectional center of the Alenza AS Ultra increases road noise. The Firestone’s deep notches, designed for enhanced hydroplaning resistance and self-cleaning, do create some noise, but not as much as the Alenza. Overall, the Alenza prioritizes durability, which can result in a slightly noisier ride compared to the more comfort-oriented Firestone.
A side note here: Even though some tires tend to make noise because of their tread patterns, it’s still possible to keep your tire noise down.
I’m leaving a perfect explanation below from DiscountTire for those who need it;
How to Keep Tire Noise Down? –>
https://www.discounttire.com/learn/tire-noise
Wet/Dry Traction
Since dry performance is a given for high-quality brands like Bridgestone and Firestone, I’ll skip straight to wet performance, where things get more interesting.
I’ve already touched on UTQG ratings, but now let’s break down how these tires actually handle wet surfaces.
Both the Firestone Destination LE3 and Bridgestone Alenza AS Ultra have the same tread depth, which means their hydroplaning resistance is nearly identical—a key factor for grand touring tires. However, the real difference lies in traction distribution.
- Firestone Destination LE3 relies primarily on shoulder notches for traction.
- Bridgestone Alenza AS Ultra has more center notches for grip.
What does this mean? In terms of raw traction, the difference isn’t huge. But when it comes to steering feel, it’s noticeable.
Since shoulder notches require a stiffer rubber compound, the Destination LE3 tends to have a firmer steering response, making it feel slightly more rigid. In contrast, the Alenza AS Ultra, with its traction more evenly distributed across the center, offers a smoother and more dynamic driving experience in wet conditions.
Final Verdict: Both tires perform well in the rain, but if you enjoy a more engaging and responsive drive, the Bridgestone Alenza AS Ultra is the more enjoyable choice.
Winter Performance
Both the Firestone Destination LE3 and Bridgestone Alenza AS Ultra feature highly notched treads and silica-based compounds, making them well-suited for mild winter conditions. However, neither tire carries the 3PMSF (Three-Peak Mountain Snowflake) rating, indicating they are not optimized for harsh winter conditions. While they can handle light snow and slush, for more severe winter weather, it’s best to look for a dedicated winter tire.
Tread Life
Treadwear ratings (UTQG) provide some insight, but they don’t tell the whole story when it comes to real-world longevity.
Beware of Online Reviews
If you check online reviews, you might notice that the Bridgestone Alenza AS Ultra appears to have a shorter tread life than the Firestone Destination LE3. However, this is often misleading because the Alenza AS Ultra is commonly used on larger, heavier vehicles, which naturally leads to faster tread wear.
Warranty & Expected Mileage
- Bridgestone Alenza AS Ultra: 80,000-mile warranty
- Firestone Destination LE3: 70,000-mile warranty
These numbers represent the best-case scenario, assuming proper maintenance and ideal driving conditions.
The Game Changer: Rotation
One crucial factor here is tire rotation.
- The Bridgestone Alenza AS Ultra has an asymmetrical tread pattern, which makes it prone to uneven wear if not rotated regularly.
- The Firestone Destination LE3, with its symmetrical design, wears more evenly and requires less frequent rotation to maintain longevity.
That said, the Alenza AS Ultra features a stiffer rubber compound, which can extend its tread life if properly rotated.
Final Verdict
If you’re diligent with rotations, the Bridgestone Alenza AS Ultra can outlast the Firestone Destination LE3. However, if you prefer a low-maintenance option, the Firestone Destination LE3 is the safer pick for long-term durability.
Behind the Scenes: Engineering Philosophies
To truly understand the differences between the Firestone Destination LE3 and Bridgestone Alenza AS Ultra, we need to dissect the engineering DNA of both brands. As a former Bridgestone engineer, I’ve seen firsthand how corporate priorities, R&D budgets, and brand positioning shape these tires. Let’s peel back the curtain.
Firestone: Pragmatic Efficiency for the Masses
Firestone’s philosophy revolves around accessible reliability. The brand operates under the Bridgestone umbrella but targets a more budget-conscious audience. Here’s how that translates to engineering:
Shared Platforms, Cost-Cutting Tweaks:
The LE3 often borrows core tech from Bridgestone’s older-gen designs (e.g., tread compounds or belt structures) but simplifies features to hit a lower price.
Example: The LE3’s symmetrical tread pattern is cheaper to mold than the Alenza’s asymmetric design, saving manufacturing costs.
Material Science:
Firestone uses a silica-rich compound for wet traction but avoids premium additives (e.g., Bridgestone’s proprietary “NanoPro Tech” polymers) to keep costs down.
Trade-off: Slightly reduced snow performance and tread longevity compared to the Alenza.
Testing Priorities:
Firestone focuses on meeting (not exceeding) industry benchmarks for all-season traction and noise.
During my time, Firestone projects prioritized durability testing over extreme performance—think pothole resistance for city SUVs vs. high-speed stability for luxury models.
Bridgestone: Innovation for the Premium Market
Bridgestone’s Alenza AS Ultra embodies its “Premium Touring” ethos—a tire engineered to justify its higher price tag through cutting-edge tech and refinement.
R&D Investment:
The Alenza benefits from Bridgestone’s NanoPro Tech, a polymer blending process that optimizes molecular alignment for lower rolling resistance and better wet grip. This tech trickles down from flagship models like the Turanza.
Fun fact: Bridgestone’s R&D team spent 18 months refining the Alenza’s 3D sipes to balance snow traction and tread block rigidity (preventing squirm during cornering).
Material Choices:
Bridgestone uses a multi-zone tread compound: softer outer shoulders for grip, firmer center ribs for stability. Firestone’s LE3 uses a single-compound approach.
The Alenza’s full-depth sipes and high-density steel belts add cost but extend tread life and improve winter performance.
Luxury-First Testing:
Bridgestone tests the Alenza on luxury SUVs (e.g., Mercedes GLE, Lexus RX) to fine-tune noise levels and ride comfort.
Example: The Alenza’s variable-pitch tread blocks were tuned using NVH (noise, vibration, harshness) simulations that Firestone skips for cost reasons.
The Corporate Symbiosis
While Firestone and Bridgestone operate as separate brands, their engineering teams often share resources:
Firestone gains access to Bridgestone’s advanced materials research (e.g., silica compounds).
Bridgestone uses Firestone as a “test bed” for cost-effective manufacturing techniques.
My insider take: Bridgestone’s premium tires subsidize Firestone’s R&D, letting the latter offer surprising value.
Key Trade-Offs: Why You Can’t Have It All
Cost vs. Performance: Firestone’s LE3 is 80% as capable as the Alenza for 70% of the price—a win for budget buyers.
Precision vs. Simplicity: Bridgestone’s complex designs (e.g., asymmetric tread, 3D sipes) require pricier molds and materials, but deliver nuanced performance.
Longevity vs. Immediate Savings: The Alenza’s tread compound resorts wear better over time, but the LE3’s lower upfront cost appeals to short-term owners.
My Engineering Perspective
Having worked on Bridgestone projects, I admire their obsession with marginal gains—like tweaking groove angles by 0.5 degrees to reduce hydroplaning. But Firestone’s “good enough” approach serves a critical market. If Bridgestone is a tailored suit, Firestone is reliable denim: less flashy, but durable and affordable.
Why This Matters for Buyers:
Understanding these philosophies helps explain why the Alenza costs more and where the LE3 cuts corners. If you value refinement and plan to keep your vehicle long-term, Bridgestone’s investment in materials pays off. For lease vehicles or budget builds, Firestone’s pragmatic engineering makes sense.
Who Should Buy Which Tire?
Choose Firestone Destination LE3 If:
✅ You drive a mainstream SUV (e.g., Honda CR-V, Toyota RAV4, Ford Explorer) and want a budget-friendly yet reliable option.
✅ You prioritize comfort and highway stability, as its symmetrical tread pattern ensures a smoother ride.
✅ You need solid all-season performance with good wet traction, thanks to its silica-rich compound and wavy shoulder notches.
✅ You want a lower upfront cost and less maintenance hassle, as its design requires fewer rotations than the Bridgestone Alenza AS Ultra.
✅ You prefer a simpler, durable design that focuses on meeting industry standards rather than pushing performance boundaries.
✅ You drive in urban environments where pothole resistance and durability are more critical than high-speed cornering.
Choose Bridgestone Alenza AS Ultra If:
✅ You drive a luxury SUV (e.g., BMW X5, Audi Q7, Lexus RX) and expect a premium driving experience.
✅ You prioritize quiet, refined rides, as its asymmetrical tread pattern and variable-pitch tread blocks reduce noise.
✅ You need superior wet and snow traction, benefiting from NanoPro Tech polymers, multi-zone tread compounds, and full-depth sipes.
✅ You want better stability for sharp cornering, as its double-layer polyester casing improves high-speed performance.
✅ You plan to keep your vehicle long-term, since its stiffer compound and advanced materials translate to longer tread life.
✅ You are willing to rotate your tires more frequently to maximize tread life, as asymmetrical patterns tend to wear unevenly.
✅ You value cutting-edge engineering, where Bridgestone invests heavily in marginal gains, like optimized groove angles to reduce hydroplaning.
Final Takeaway
| Firestone Destination LE3 | Bridgestone Alenza AS Ultra | |
|---|---|---|
| Better for | Budget-conscious SUV owners seeking reliable all-season traction with minimal maintenance. | Luxury SUV drivers who prioritize a quiet ride, premium wet/snow grip, and longer tread life. |
| Pros | Superior comfort, better wet/snow traction, longer tread life, advanced tread design. | |
| Cons | Higher price, requires regular rotation for even wear. |
A Quick Check List:
- LT sizes have stronger sidewalls. That feature makes them more durable. Yet, these tires offer a rougher ride. (LT vs P-Metric tires)
- XL sizes tend to carry more load and offer better handling. Hence, if you’ll go with p-metric sizes, they might be a better pick for hauling and towing( XL vs SL tires)
- Please pay attention to the load index & load range and speed index. These metrics are essential if you expect decent tread life
- There isn’t a bad tire in the market right now, you should just know what to expect from tires
If you want a well-balanced, cost-effective tire for everyday driving, the Firestone Destination LE3 is the pragmatic choice. But if you seek premium performance, longevity, and refinement, the Bridgestone Alenza AS Ultra justifies its higher price tag with superior materials and engineering.
For those who prefer to see whole market analyze:
- https://tireterrain.com/best-all-terrain-tires/
- https://tireterrain.com/best-all-terrain-tires-for-snow/
- https://tireterrain.com/best-1-2-ton-truck-tires/
- https://tireterrain.com/best-3-4-ton-truck-tires/
- https://tireterrain.com/best-rt-tires/
- https://tireterrain.com/best-tires-for-snow-plowing/
- https://tireterrain.com/on-road-all-terrain-tires-highway/
A couple of popular size analyses:
- https://tireterrain.com/best-35x12-50r20-all-terrain-tires/
- https://tireterrain.com/best-285-70r17-all-terrain-tires/
- https://tireterrain.com/best-275-55r20-all-terrain-tires/
- https://tireterrain.com/best-275-65r18-all-terrain-tires/
Want to learn more about all-terrain tires:
- https://tireterrain.com/highway-tires-vs-all-terrain-vs-mud-terrain/
- https://tireterrain.com/all-season-vs-all-terrain-tires/
- https://tireterrain.com/tire-load-index-and-load-range/
- https://tireterrain.com/lt-tires-vs-passenger-tires/
- https://tireterrain.com/are-all-terrain-tires-good-for-daily-driving/
- https://tireterrain.com/are-all-terrain-tires-good-in-snow/
- https://tireterrain.com/are-all-terrain-tires-loud/
- https://tireterrain.com/how-long-do-all-terrain-tires-last/
- https://tireterrain.com/are-all-terrain-tires-good-in-rain/
- https://tireterrain.com/off-road-tire-pressure-load-range-for-every-rig/
I have the Bridgestone Alenza AS Ultra tires on my 2017 Jeep Grand Cherokee 4×4. Recently I realized that the shoulder treads/notches go in different directions on the sides of the vehicle. On one side, they curve slightly rearward, and on the other side of the vehicle, they curve slightly forward. It’s subtle, but it concerns me.
The tires were rotated recently, but I am worried, and I don’t know what to do. After reading this article, I know now that I am right: The treads are asymmetrical, and they are not going in the same direction. What should I do, and how do I even know which way the side notches should face?
Hi,
Since we’ve continued this conversation via email, I’ll keep it brief.
The Bridgestone Alenza AS Ultra tires on your 2017 Jeep Grand Cherokee 4×4 have an asymmetrical tread pattern, so it’s normal for the shoulder notches to face different directions on each side of the vehicle. This design is intended to improve cornering stability and traction.
For proper maintenance, make sure to cross-rotate the tires (front left to rear right, front right to rear left) during tire rotations to ensure even wear.