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Home » Comparisons & Reviews » Goodyear Wrangler Territory AT Review

Goodyear Wrangler Territory AT Review

Updated: April 18, 2025 by Emrecan Gurkan 6 Comments

Goodyear Wrangler Territory AT is Goodyear’s new generation on-road all-terrain tire. This tire is built for medium-duty 4WD trucks, pickups, and sport utility vehicles. Moreover, it’s an OEM tire of the Ford F150 which is one of the most popular vehicles in the USA. Even though its building intent is slightly different than tough all-terrain tires, it’s a perfect pick for those who want to combine an aggressive appearance with smooth highway driving.

Wide grooves increase its water evacuation capability
Goodyear Wrangler Territory AT
Best for4WD owners who are mostly driving on the highway or city
4-season traction,
an all-terrain tire that is capable of handling mild weekend off-roads,
quiet and smooth ride
CategoryAll-Terrain Tire
VehicleLight Truck, SUV
Available Sizes (Rim)16”, 17”, 18”
(Ensure these tires fit your vehicle)
Made InUSA
LabelsM+S
Warranty (P-metric)N/A
Warranty (LT Sizes)N/A

As a former Bridgestone engineer, from my standpoint, Goodyear Wrangler Territory AT has a decent wet and dry performance. Goodyear Wrangler Territory AT is one of the most coziest and quiet all-terrain tires in its category. It’s exceptionally fuel-efficient and surprisingly doing very well on snowy surfaces. On the other hand, it’s not capable of severe off-road driving.

Nobody Knows Better Than Data

As a former Bridgestone test engineer, I’ve tested hundreds of tires—and trust me, data never lies. Discount Tire Treadwell is a goldmine. Just enter your location and vehicle—boom, it shows you the best picks! You can even prioritize what matters most (comfort, durability, winter traction—you name it).

Want a full walkthrough? Check out my simple guide here—I explain how to use Treadwell to match your exact needs.

All-Terrain Tires Cheat Sheet

Finding the ideal all-terrain tire among the plethora of options available can be overwhelming. But don’t worry, my team and I have taken on this challenge head-on. Besides our hands-on experiences with these tires, we also analyze thousands of customer reviews and test reports. 

Please note that: Light-Duty is 1500 series, Medium-Duty is 2500 series and Heavy-Duty is 3500 series. If you do towing or hauling, I recommend considering at least Medium-Duty tires.

Mobile users can scroll the table to the left to see the whole data.

All-Terrain Tires Cheat Sheet
NameCategoryArticles3PMSFRoad NoiseMileageFuel EconomyRiding ComfortResponsivenessWet PerformanceMild WinterSevere WinterMild Off-RoadSevere Off-RoadBest Fit by Pickup Truck ClassificationWarranty (SL or XL)Warranty (LT)Product Page

Falken Wildpeak AT3W

Off Road All Terrain TireReviewYesDecentDecentPoorDecentDecentDecentElegantElegantDecentAverageLight-Duty55,000 Miles55,000 MilesWildpeak AT3W
Toyo Open Country AT3Off Road All Terrain TireReviewYesAverageElegantDecentDecentDecentDecentElegantDecentElegantDecentMedium-Duty65,000 Miles50,000 MilesToyo Open Country AT3
General Grabber ATXOff Road All Terrain TireReviewYesAverageDecentDecentDecentDecentDecentDecentDecentElegantElegantHeavy-Duty60,000 Miles50,000 MilesGeneral Grabber ATX
BF Goodrich KO2Off Road All Terrain TireReviewYesDecentDecentDecentDecentElegantDecentDecentDecentElegantElegantHeavy-DutyN/A50,000 MilesBF Goodrich All-Terrain T/A KO2
Sumitomo Encounter ATOff Road All Terrain TireReviewYesDecentDecentAverageDecentDecentDecentElegantAverageDecentAverageLight-Duty60,000 Miles60,000 MilesSumitomo Encounter AT
Firestone Destination XTOff Road All Terrain TireReviewYesAverageDecentElegantDecentElegantDecentDecentAverageDecentDecentHeavy-DutyN/A50,000 MilesFirestone Destination X/T
Cooper Discoverer AT3 XLTOn Road All Terrain TireReviewNoDecentDecentDecentDecentElegantDecentDecentAverageElegantAverageHeavy-DutyN/A60,000 MilesCooper Discoverer AT3 XLT
Falken Wildpeak AT TrailOn Road All Terrain TireReviewYesDecentDecentDecentDecentDecentElegantDecentDecentElegantAverageLight-Duty65,000 MilesN/AFalken Wildpeak AT Trail
Cooper Discoverer AT3 4SOn Road All Terrain TireReviewYesElegantDecentElegantElegantElegantElegantElegantDecentDecentFairy WellLight-Duty65,000 MilesN/ACooper Discoverer AT3 4S
Firestone Destination AT2On Road All Terrain TireReviewYesDecentElegantElegantElegantElegantDecentElegantAverageDecentAverageLight-Duty55,000 MilesN/AFirestone Destination AT2

BF Goodrich Trail Terrain T/A

On Road All Terrain TireReviewYesElegantElegantDecentElegantElegantDecentDecentAverageDecentAverageLight-Duty60,000N/ABF Goodrich Trail Terrain T/A
Toyo Open Country R/T TrailRugged Terrain TireReviewYesDecentDecentDecentDecentDecentDecentDecentDecentElegantDecentHeavy-Duty45,000 Miles45,000 MilesToyo Open Country R/T Trail
Falken Wildpeak R/TRugged Terrain TireReviewNoDecentDecentAverageAverageDecentDecentDecentDecentElegantDecentHeavy-Duty50,000 Miles50,000 MilesFalken Wildpeak R/T
Pathfinder AT TireOn Road All Terrain TireReviewYesAverageAverageDecentDecentDecentDecentDecentAverageDecentAverageLight-Duty55,00050,000Discount Tire Exclusive Product
Nitto Ridge GrapplerRugged Terrain TireReviewNoDecentDecentDecentElegantDecentDecentDecentDecentElegantDecentHeavy-DutyN/AN/ANitto Ridge Grappler
General Grabber APTOn Road All Terrain TireReviewYesDecentDecentAverageDecentDecentDecentDecentAverageDecentFairy WellMedium-Duty60,000 Miles60,000 MilesGeneral Grabber APT
Vredestein Pinza ATOn Road All Terrain TireReviewYesElegantDecentDecentElegantDecentDecentDecentDecentDecentAverageMedium-Duty70,000 Miles50,000 MilesVredestein Pinza AT
Nitto Recon GrapplerOff Road All Terrain TireReviewNoDecentDecentDecentDecentDecentDecentDecentAverageElegantDecentMedium-Duty65,000 Miles55,000 MilesNitto Recon Grappler
Michelin Defender LTX M/SHighway TireReviewNoElegantElegantElegantDecentElegantDecentDecentFairy WellDecentFairy WellHeavy-Duty55,000 – 70,000 Miles55,000 – 70,000 MilesMichelin Defender LTX M/S
Kenda Klever R/TRugged Terrain TireReviewNoAverageDecentAverageDecentDecentDecentDecentFairy WellDecentDecentHeavy-DutyN/AN/AKenda Klever R/T
Goodyear Wrangler Territory ATOn Road All Terrain TireReviewNoDecentDecentDecentDecentDecentDecentDecentAverageElegantDecentMedium-DutyN/AN/AGoodyear Wrangler Territory AT
Goodyear Wrangler UltraTerrain ATOff Road All Terrain TireReviewYesDecentDecentDecentDecentDecentDecentDecentAverageDecentFairy WellMedium-DutyN/AN/ADiscount Tire Exclusive Product
Continental Terrain Contact H/THighway TireReviewNoElegantElegantElegantElegantElegantDecentAveragePoorDecentPoorHeavy-Duty70,000 Miles60,000 MilesContinental TerrainContact H/T
Patriot R/TRugged Terrain TireReviewYesAverageAverageAverageDecentDecentDecentDecentDecentDecentDecentMedium-DutyN/AN/APatriot R/T+
Kenda Klever AT2Off Road All Terrain TireReviewYesDecentAverageAverageDecentDecentDecentDecentAverageDecentAverageMedium-Duty60,000 Miles50,000 MilesKenda Klever AT2
Yokohama Geolander AT G015On Road All Terrain TireReviewYesElegantDecentAverageElegantElegantDecentDecentAverageAveragePoorLight-Duty60,000 Miles50,000 MilesYokohama Geolandar AT G015
Mickey Thompson Baja Boss ATRugged Terrain TireReviewYes (315 or narrower width)DecentDecentAverageDecentElegantDecentDecentDecentElegantDecentMedium-Duty50,000 Miles60,000 MilesMickey Thompson Baja Boss AT

I highly recommend checking the below pages out before making any purchase:

  • DiscountTire Deals:
    https://www.discounttire.com/promotions
  • TireRack Deals:
    https://www.tirerack.com/specialoffers
  • SimpleTire Deals:
    https://simpletire.com/tire-deals

Table of Contents

Dry Performance

The dry performance of all-terrain tires can be evaluated under two different categories. The first one is dry traction which is easy peasy for all-terrain tires due to their high traction capability. Though, the second evaluation criteria handling can be a problem from time to time.

Dry Traction

The main duty of all-terrain tires is traction. Well, among the other conditions, dry traction is the easiest one.

Due to its hybrid(rib+lug) design, its dry traction capability is phenomenal. However, if you need maximum traction, this isn’t your tire. This tire is mainly built for highway performance and comfort. Therefore, its tread is narrower than the maximum traction all-terrain tires.

Note: Goodyear Wrangler Territory AT is a milder version of Goodyear TrailRunner A/T.

Steering Response

Center Section

Steering response is affected by compound stiffness and tread design. So, in that case, firm compounds and less aggressive center section design work best.

Regarding Goodyear Wrangler Territory AT, it has a relatively soft compound due to increasing its traction capability. Well, that is a bad sign for a quick steering response. Though, its design is outstanding for decent steering response.

Due to its continuous center rib and narrow tread, it has a decent steering response.

Cornering Stability

In my point of view, cornering stability is where Wrangler Territory AT stays behind. As I mentioned earlier, this tire most focuses on comfort. Therefore, it has relatively softer and flexible sidewalls.

Due to its delicate sidewalls, its cornering stability isn’t solid as LT tires. However, it still has decent cornering stability for unloaded usage.

Wet Performance

The wet performance of all-terrain tires is always questionable. Well, this situation doesn’t cause by traction but by hydroplaning resistance. Due to their voided contact patch, all-terrain tires tend to aquaplane. Well, Goodyear Wrangler Territory AT is quite different than regular all-terrain tires. Let’s see how it performs on the wet grounds.

Wet Traction

Wet traction can be a problem for some all-terrain tires. Because of their voided pattern, all-terrain tires sometimes struggle to hold the surface completely. Well, this equation generally happens to the tires with a low-siping ratio.

Well, the situation is the opposite for Wrangler Territory AT.  It has a narrow pattern and more importantly narrowed void area. When you combine these features with a highly-siped rubber and soft compound, there is no way that you can get bad wet traction.

Goodyear Wrangler Territory AT has a decent wet traction capability.

Hydroplaning Resistance

Hydroplaning is the enemy of all-terrain tires. In that case, water evacuation capability and the fulfilled contact patch are the game-changer.

Goodyear Wrangler Territory AT ensures both of them. It has extremely fulfilled tread and 4 circumferential grooves that improve the water evacuation capability significantly. Well, those features make it a trustworthy tire for wet driving.

Note: Hydroplaning is vital for a safe ride under the pouring rain. However, it might occur even with the best tire. Maybe you can’t prevent it but if you know what it is and how to deal with it, you can easily stay on the safe side.

Here is an extremely efficient guide about ‘How to Deal with Hydroplaning?‘ –> https://www.discounttire.com/learn/hydroplaning

Winter Performance

Winter performance is the weakest point of this tire. In that case, its narrow and shallow tread cause traction issues. However, to be fairer, I’m going to evaluate its winter performance under three different conditions.

The first one is the light snow. I mean a few inches of snow. Such snow like this generally doesn’t decrease the performance of all-terrain tires. However, Goodyear Wrangler Territory AT has a minor problem out here. For the bowless roads, it’s decent. However, with a bit of incline, you must drive in 4WD. 

Secondly deep snow. Well, its tread depth is really low for all-terrain tires. Therefore, it’s not capable of loose grounds like snow.

And then lastly, icy surfaces. In that case, its fulfilled contact patch works perfectly. Moreover, it has fluffy and soft compounds that grip the ice with ease. So, the tire can handle the ice better than all-terrain tires.

Note: Goodyear Wrangler Territory AT doesn’t mark with 3PMSF(what it is?). Therefore, its winter capability decreases with the air temperature. I recommend giving them a little try before using them in freezing conditions.

Ride Quality

Ride quality is the main focus of this tire. To achieve this goal, Goodyear Wrangler Territory AT has an elegant sidewall structure.

So, when you combine these sidewalls with narrow tread and low tread depth, the riding quality is significantly increasing.

Wrangler Territory AT offers a highly smooth ride. I strongly recommend it!

For all-terrain tire newbies: All-terrain tires wear well. We all know this. Yet, compared to the all-season tires these tires offer a rough ride. If your interest in all-terrain tires is fresh, I highly recommend reading the linked article before making any purchase.

Road Noise

Road noise is related to center section design more than any other feature. So, this tire has a continuous center rib. In fact, it has more rib design than lug design.

Due to its narrow void area and solid center section, Goodyear Wrangler Territory AT provide a deaf ride.

A side note here: Even though some tires tend to make noise because of their tread patterns, it’s still possible to keep your tire noise down.

I’m leaving a perfect explanation below from DiscountTire for those who need it;

How to Keep Tire Noise Down? –>
https://www.discounttire.com/learn/tire-noise

Tread Life

The tread life of this tire is a bit tricky. It has 560 UTQG which is almost 20% higher than Goodyear Wrangler Duratrac.

However, its tread depth is 10/32”. So, maybe it’ll not wear so quickly but its consumable rubber piece is limited. Yet, its rib-type design increases its even wearing(uneven wearing types) capability and that makes it a decent tire regarding tread life.

Getting maximum wear life from a tire is related to you as well as your tire,

If you’d like to learn how to get maximum tread life:

https://tireterrain.com/how-to-make-tires-last-longer/

Fuel Efficiency

Okay, guys, this section is crucial because I’m going to talk assertively.

I don’t think that you can find a more fuel-efficient all-terrain tire than Goodyear Wrangler Territory AT.

Due to its narrow and shallow tread and lightweight, this tire is extremely fuel-efficient. Highly recommend it if this is your priority.

Off-Road Performance

Off-road performance is a decision point for most light truck users. So, if you’re one of them, especially a severe off-road lover, I recommend you to stop reading and move on to this article –> https://tireterrain.com/falken-wildpeak-at-trail-review/

For the mild off-road users, let’s continue!

So, Goodyear Wrangler Territory AT has strengths and weaknesses regarding off-road type. Still, I recommend not expecting too much.

Gravel

Goodyear Wrangler Territory AT has okay gravel performance. Its design is similar to highway terrain tire which is highly capable of gravel driving. Though worth reminding, you must protect these slim sidewalls from sharp rocks.

Mud

This section is completely the same as the winter performance.

It has okay performance for a couple of inches after that it becomes dangerous.

Rock Crawling

Let me know if you can stand for more than 15 minutes. This tire isn’t good for rock crawling.

Sand

Folks, these tires perform perfectly on the sand. I know it has a narrow tread for decent sand driving. However, its fulfilled pattern has relatively low traction capability which is perfect for sand drivers.

This tire is a lottery for sand drivers. I strongly recommend it!

Price

The tire market has a dynamic price policy. Hence, in my point of view, sharing tire price is pointless.

Though, I’ve analyzed the top 10 brands of most popular tire brands.

Here are the dealers with a reasonable price range,

DiscountTire

  • Biggest dealer in the US. Founded in 1960
  • 1000 stores in 35 states. You most probably find one on your parallel street
  • Free rotation and balancing
  • 5% off for DiscountTire cardholders on online purchase
  • Highest rated online tire dealer in Consumer Affairs
  • Almost all brands are available
  • Delivery takes 2-4 days (30% shorter average waiting time when you book online)
  • Frequent discounts and promotions

Goodyear Wrangler Territory AT: https://www.discounttire.com/buy-tires/goodyear-wrangler-territory-at

Goodyear

  • Price match guarantee ( if you find a lower price online 14 days after purchase, Goodyear will pay back to price difference)
  • The rebate option is mostly available
  • The warranty process is the easiest
  • Monthly payment is available
  • You can use any locale dealer that has an agreement with a Goodyear for an installation

Goodyear Wrangler Territory AT: https://www.goodyear.com/en-US/tires/wrangler-territory-at

TireRack

  • Fast and Free shipping
  • Usually delivered in 1 day
  • Joint venture with DiscountTire(their installers and dealers are on your service)
  • Tons of installer options, they also help you to choose the best one
  • Mobile installers in many areas, your tires will be replaced while you’re working in the office
  • Tire test results and comparisons can be found on the most product page
  • 4.6/5 points on Google rate

Goodyear Wrangler Territory AT: https://www.tirerack.com/tires/goodyear-wrangler-territory-at

While choosing dealers, I especially pay attention to reliability. All of the dealers on this list have 15-20 years of experience in the online tire business. Therefore, I can guarantee a smooth and fast tire buying process.

Conclusion

Goodyear Wrangler Trailrunner AT is a specific tire. It’s not going to perform perfectly for most of you. Yet, if you ensure the below points. It might make you feel like you make a draft pick stealing!

Goodyear Wrangler Territory AT
Best for4WD owners who are mostly driving on the highway or city
4-season traction,
an all-terrain tire that is capable of handling mild weekend off-roads,
quiet and smooth ride
CategoryAll-Terrain Tire
VehicleLight Truck, SUV
Available Sizes (Rim)16”, 17”, 18”
(Ensure these tires fit your vehicle)
Made InUSA
LabelsM+S
Warranty (P-metric)N/A
Warranty (LT Sizes)N/A
Take It!Leave It!
For a cozy rideOff-road is your priority
For a deaf rideWinter performance is what you need
Treasure for sand drivers!Towing!
Fuel efficiency is must for you!

A quick check list,

  • XL sizes tend to carry more load and offer better handling. Hence, they might be a better pick for bigger vehicles( XL vs SL tires)
  • Please pay attention to the load index and speed index. These metrics are essential if you expect decent tread life
  • There isn’t a bad tire in the market right now, you should just know what to expect from tires

A side note here: If you’d like to get local advice and find the best fit for your driving habits, location, and road conditions DiscountTire – Treadwell Tire Guide can give you masterpiece recommendations.

I hope the article was helpful. If you have any further questions, please leave them in the below section. Have a safe ride folks!

For those who prefer to see whole market analyze:

  • https://tireterrain.com/best-all-terrain-tires/
  • https://tireterrain.com/best-all-terrain-tires-for-snow/
  • https://tireterrain.com/best-1-2-ton-truck-tires/
  • https://tireterrain.com/best-3-4-ton-truck-tires/
  • https://tireterrain.com/best-rt-tires/
  • https://tireterrain.com/best-tires-for-snow-plowing/
  • https://tireterrain.com/on-road-all-terrain-tires-highway/

A couple of popular size analyses:

  • https://tireterrain.com/best-35x12-50r20-all-terrain-tires/
  • https://tireterrain.com/best-285-70r17-all-terrain-tires/
  • https://tireterrain.com/best-275-55r20-all-terrain-tires/
  • https://tireterrain.com/best-275-65r18-all-terrain-tires/

Want to learn more about all-terrain tires:

  • https://tireterrain.com/highway-tires-vs-all-terrain-vs-mud-terrain/
  • https://tireterrain.com/all-season-vs-all-terrain-tires/
  • https://tireterrain.com/tire-load-index-and-load-range/
  • https://tireterrain.com/lt-tires-vs-passenger-tires/
  • https://tireterrain.com/are-all-terrain-tires-good-for-daily-driving/
  • https://tireterrain.com/are-all-terrain-tires-good-in-snow/
  • https://tireterrain.com/are-all-terrain-tires-loud/
  • https://tireterrain.com/how-long-do-all-terrain-tires-last/
  • https://tireterrain.com/are-all-terrain-tires-good-in-rain/
  • https://tireterrain.com/off-road-tire-pressure-load-range-for-every-rig/

Filed Under: All Terrain Tires, On-Road All Terrain Tires Tagged With: goodyear, Goodyear Wrangler Territory, Review

Reader Interactions

Comments

  1. Sean Doughty says

    September 24, 2023 at 12:06 AM

    Great review.
    Was just about to purchase these/
    Need an AT tyre that is good for towing a caravan too.
    What do you recommend?
    Cheers
    Sean

    Reply
    • Emrecan Gurkan says

      September 24, 2023 at 1:52 AM

      Hey Sean,

      I hope this finds you well.

      In my experience, the highway rib type pattern tends to stand out, particularly for towing applications. It’s been a preferred choice, comparing favorably in many scenarios. I’d venture to suggest it might be a strong contender for your needs.

      However, a more refined recommendation could be offered if I had insights into your vehicle’s specifics. It’s all about ensuring the right fit, after all.

      Looking forward to your thoughts!

      Reply
  2. Ric says

    December 4, 2023 at 8:13 AM

    Wow, best tire review I’ve read in a long time. Very detailed and informative. Covers all aspects of the tire’s performance, strengths and weaknesses. Great job!

    Reply
    • Emrecan Gurkan says

      December 4, 2023 at 8:27 AM

      Thanks Ric, let me know if you need any further support.

      Reply
  3. Joe Puccetti says

    December 21, 2023 at 9:02 AM

    Great review. Thank you. I ran General Grabber APT’s on my previous truck, but I am considering these Wrangler’s. I tow a horse trailer with a Chevy Silverado 2500. I am mostly on highway but traverse a long gravel road daily. The General Grabber APT’s held up great for this but I understand they may not be getting the best fuel efficiency. What would you recommend? Thank you in advance.

    Reply
    • Emrecan Gurkan says

      December 22, 2023 at 5:14 AM

      Hello,

      You’re welcome, and thank you for providing more information about your Chevy 2500 and towing needs. Sticking with on-road all-terrain tires is a wise choice for your setup(E load range only).

      Cooper Discoverer AT3 XLT is indeed a solid option, known for its on-road manners and towing capabilities. The Vredestein Pinza AT is another tire to consider, especially if you’re looking for alternatives.

      If you can provide me with the specific tire size you need, I’d be happy to extend my recommendations and help you further in selecting the best tire for your Chevy 2500 and trailer towing requirements.

      Reply

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