- A side note here: As a former Bridgestone engineer, I strongly recommend checking DiscountTire - Treadwell out. This is a tool that DiscountTire dealers use in the store. You can get recommendations based on value, performance, and local favorites.
TRIED & TESTED!
Goodyear Wrangler Territory AT is a Goodyear’s new generation all-terrain tire. This tire is built for medium-duty 4WD trucks, pickups, and sport utility vehicles. Moreover, it’s an OEM tire of the Ford F150 which is one of the most popular vehicles in the USA. Even though its building intent is slightly different than tough all-terrain tires, it’s a perfect pick for those who want to combine an aggressive appearance with smooth highway driving.
At a Glance
| Goodyear Wrangler Territory AT | |
|---|---|
| Best for | 4WD owners who are mostly driving on the highway or city 4-season traction, an all-terrain tire that is capable of handling mild weekend off-roads, quiet and smooth ride |
| Category | All-Terrain Tire |
| Vehicle | Light Truck, SUV |
| Available Sizes (Rim) | 16”, 17”, 18” (Ensure these tires fit your vehicle) |
| Made In | USA |
| Labels | M+S |
| Warranty (P-metric) | N/A |
| Warranty (LT Sizes) | N/A |
| Prices | Goodyear: Check Price DiscountTire: Check Price TireRack: Check Price Amazon: Check Price |
As a former Bridgestone engineer, from my standpoint, Goodyear Wrangler Territory AT has a decent wet and dry performance. Goodyear Wrangler Territory AT is one of the most coziest and quiet all-terrain tires in its category. It’s exceptionally fuel-efficient and surprisingly doing very well on snowy surfaces. On the other hand, it’s not capable of severe off-road driving.
All-Terrain Tires Cheat Sheet
Finding the most suitable one for you among thousands of tires is very difficult.
My team & I have analyzed 100 different tires and generated this ‘Quick Answer Sheet‘ for those who don’t wanna spend too much time during tire selection.
Before we start, here are the incredibly helpful articles I highly recommend to take a look at;
- How to keep tire noise down?
https://www.discounttire.com/learn/tire-noise - How do all-terrain tires do in the snow?
https://www.discounttire.com/learn/all-terrain-mud-tires-in-snow - Correct tire inflation pressure improves fuel economy
https://www.discounttire.com/learn/air-pressure-fuel-economy - Tire Safety Practices
https://www.discounttire.com/learn/tire-safety
Below the table, you can find my favorite tires that I have classified according to your needs.
If you’re in a hurry, here are the tires worth every penny;
- Toyo Open Country AT3 – Best All-Round & Longevity
- Falken Wildpeak AT3W – Best All-Round & Squishy Regions
- BF Goodrich KO2 – Best All-Round & Off-Road Adventure
- Falken Wildpeak AT Trail – Best All-Round for CUV/SUV & Severe Off-Road
- Nitto Recon Grappler – Best All-Round for CUV/SUV & Smooth and Quiet Ride
- General Grabber ATX – Best All-Round for 3/4-ton or above trucks
- Goodyear Wrangler Duratrac – Best On/Off Road tire for 3/4-ton or above trucks
- Cooper Discoverer 4S XLT – Best Commercial All-Terrain Tire & Hauling and Towing
If you’re looking for something at a bargain price;
- Vredestein Pinza AT – Best All-Round for CUV/SUV & Smooth and Quiet Ride
- Kenda Klever A/T2 – Best All-Round for Medium & Light Duty Usage
- Kenda Klever R/T – Best All-Round for Heavy-Duty Usage
Depending on your needs, also the below articles might help;
- https://tireterrain.com/best-all-terrain-tires/
- https://tireterrain.com/best-3-4-ton-truck-tires/
- https://tireterrain.com/best-mud-terrain-tires/
- https://tireterrain.com/best-rt-tires/
- https://tireterrain.com/best-tires-for-snow-plowing/
I highly recommend checking the below pages out before making any purchase:
- DiscountTire Deals:
https://www.discounttire.com/promotions - TireRack Deals:
https://www.tirerack.com/specialoffers - SimpleTire Deals:
https://simpletire.com/tire-deals
Table of Contents
Dry Performance
The dry performance of all-terrain tires can be evaluated under two different categories. The first one is dry traction which is easy peasy for all-terrain tires due to their high traction capability. Though, the second evaluation criteria handling can be a problem from time to time.
Dry Traction
The main duty of all-terrain tires is traction. Well, among the other conditions, dry traction is the easiest one.
Due to its hybrid(rib+lug) design, its dry traction capability is phenomenal. However, if you need maximum traction, this isn’t your tire. This tire is mainly built for highway performance and comfort. Therefore, its tread is narrower than the maximum traction all-terrain tires.
Note: Goodyear Wrangler Territory AT is a milder version of Goodyear TrailRunner A/T.
Steering Response
Steering response is affected by compound stiffness and tread design. So, in that case, firm compounds and less aggressive center section design work best.
Regarding Goodyear Wrangler Territory AT, it has a relatively soft compound due to increasing its traction capability. Well, that is a bad sign for a quick steering response. Though, its design is outstanding for decent steering response.
Due to its continuous center rib and narrow tread, it has a decent steering response.
Cornering Stability
In my point of view, cornering stability is where Wrangler Territory AT stays behind. As I mentioned earlier, this tire most focuses on comfort. Therefore, it has relatively softer and flexible sidewalls.
Due to its delicate sidewalls, its cornering stability isn’t solid as LT tires. However, it still has decent cornering stability for unloaded usage.
Wet Performance
The wet performance of all-terrain tires is always questionable. Well, this situation doesn’t cause by traction but by hydroplaning resistance. Due to their voided contact patch, all-terrain tires tend to aquaplane. Well, Goodyear Wrangler Territory AT is quite different than regular all-terrain tires. Let’s see how it performs on the wet grounds.
Wet Traction
Wet traction can be a problem for some all-terrain tires. Because of their voided pattern, all-terrain tires sometimes struggle to hold the surface completely. Well, this equation generally happens to the tires with a low-siping ratio.
Well, the situation is the opposite for Wrangler Territory AT. It has a narrow pattern and more importantly narrowed void area. When you combine these features with a highly-siped rubber and soft compound, there is no way that you can get bad wet traction.
Goodyear Wrangler Territory AT has a decent wet traction capability.
Hydroplaning Resistance
Hydroplaning is the enemy of all-terrain tires. In that case, water evacuation capability and the fulfilled contact patch are the game-changer.
Goodyear Wrangler Territory AT ensures both of them. It has extremely fulfilled tread and 4 circumferential grooves that improve the water evacuation capability significantly. Well, those features make it a trustworthy tire for wet driving.
Note: Hydroplaning is vital for a safe ride under the pouring rain. However, it might occur even with the best tire. Maybe you can’t prevent it but if you know what it is and how to deal with it, you can easily stay on the safe side.
Here is an extremely efficient guide about ‘How to Deal with Hydroplaning?‘ –> https://www.discounttire.com/learn/hydroplaning
Winter Performance
Winter performance is the weakest point of this tire. In that case, its narrow and shallow tread cause traction issues. However, to be fairer, I’m going to evaluate its winter performance under three different conditions.
The first one is the light snow. I mean a few inches of snow. Such snow like this generally doesn’t decrease the performance of all-terrain tires. However, Goodyear Wrangler Territory AT has a minor problem out here. For the bowless roads, it’s decent. However, with a bit of incline, you must drive in 4WD.
Secondly deep snow. Well, its tread depth is really low for all-terrain tires. Therefore, it’s not capable of loose grounds like snow.
And then lastly, icy surfaces. In that case, its fulfilled contact patch works perfectly. Moreover, it has fluffy and soft compounds that grip the ice with ease. So, the tire can handle the ice better than all-terrain tires.
Note: Goodyear Wrangler Territory AT doesn’t mark with 3PMSF(what it is?). Therefore, its winter capability decreases with the air temperature. I recommend giving them a little try before using them in freezing conditions.
Ride Quality
Ride quality is the main focus of this tire. To achieve this goal, Goodyear Wrangler Territory AT has an elegant sidewall structure.
So, when you combine these sidewalls with narrow tread and low tread depth, the riding quality is significantly increasing.
Wrangler Territory AT offers a highly smooth ride. I strongly recommend it!
For all-terrain tire newbies: All-terrain tires wear well. We all know this. Yet, compared to the all-season tires these tires offer a rough ride. If your interest in all-terrain tires is fresh, I highly recommend reading the linked article before making any purchase.
Road Noise
Road noise is related to center section design more than any other feature. So, this tire has a continuous center rib. In fact, it has more rib design than lug design.
Due to its narrow void area and solid center section, Goodyear Wrangler Territory AT provide a deaf ride.
A side note here: Even though some tires tend to make noise because of their tread patterns, it’s still possible to keep your tire noise down.
I’m leaving a perfect explanation below from DiscountTire for those who need it;
How to Keep Tire Noise Down? –>
https://www.discounttire.com/learn/tire-noise
Tread Life
The tread life of this tire is a bit tricky. It has 560 UTQG which is almost 20% higher than Goodyear Wrangler Duratrac.
However, its tread depth is 10/32”. So, maybe it’ll not wear so quickly but its consumable rubber piece is limited. Yet, its rib-type design increases its even wearing(uneven wearing types) capability and that makes it a decent tire regarding tread life.
Getting maximum wear life from a tire is related to you as well as your tire,
If you’d like to learn how to get maximum tread life:
Fuel Efficiency
Okay, guys, this section is crucial because I’m going to talk assertively.
I don’t think that you can find a more fuel-efficient all-terrain tire than Goodyear Wrangler Territory AT.
Due to its narrow and shallow tread and lightweight, this tire is extremely fuel-efficient. Highly recommend it if this is your priority.
Off-Road Performance
Off-road performance is a decision point for most light truck users. So, if you’re one of them, especially a severe off-road lover, I recommend you to stop reading and move on to this article –> https://tireterrain.com/falken-wildpeak-at-trail-review/
For the mild off-road users, let’s continue!
So, Goodyear Wrangler Territory AT has strengths and weaknesses regarding off-road type. Still, I recommend not expecting too much.
Gravel
Goodyear Wrangler Territory AT has okay gravel performance. Its design is similar to highway terrain tire which is highly capable of gravel driving. Though worth reminding, you must protect these slim sidewalls from sharp rocks.
Mud
This section is completely the same as the winter performance.
It has okay performance for a couple of inches after that it becomes dangerous.
Rock Crawling
Let me know if you can stand for more than 15 minutes. This tire isn’t good for rock crawling.
Sand
Folks, these tires perform perfectly on the sand. I know it has a narrow tread for decent sand driving. However, its fulfilled pattern has relatively low traction capability which is perfect for sand drivers.
This tire is a lottery for sand drivers. I strongly recommend it!
Price
The tire market has a dynamic price policy. Hence, in my point of view, sharing tire price is pointless.
Though, I’ve analyzed the top 10 brands of most popular tire brands.
Here are the dealers with a reasonable price range,
DiscountTire
- Biggest dealer in the US. Founded in 1960
- 1000 stores in 35 states. You most probably find one on your parallel street
- Free rotation and balancing
- 5% off for DiscountTire cardholders on online purchase
- Highest rated online tire dealer in Consumer Affairs
- Almost all brands are available
- Delivery takes 2-4 days (30% shorter average waiting time when you book online)
- Frequent discounts and promotions
Goodyear Wrangler Territory AT: https://www.discounttire.com/buy-tires/goodyear-wrangler-territory-at
Goodyear
- Price match guarantee ( if you find a lower price online 14 days after purchase, Goodyear will pay back to price difference)
- The rebate option is mostly available
- The warranty process is the easiest
- Monthly payment is available
- You can use any locale dealer that has an agreement with a Goodyear for an installation
Goodyear Wrangler Territory AT: https://www.goodyear.com/en-US/tires/wrangler-territory-at
TireRack
- Fast and Free shipping
- Usually delivered in 1 day
- Joint venture with DiscountTire(their installers and dealers are on your service)
- Tons of installer options, they also help you to choose the best one
- Mobile installers in many areas, your tires will be replaced while you’re working in the office
- Tire test results and comparisons can be found on the most product page
- 4.6/5 points on Google rate
Goodyear Wrangler Territory AT: https://www.tirerack.com/tires/goodyear-wrangler-territory-at
While choosing dealers, I especially pay attention to reliability. All of the dealers on this list have 15-20 years of experience in the online tire business. Therefore, I can guarantee a smooth and fast tire buying process.
Conclusion
Goodyear Wrangler Trailrunner AT is a specific tire. It’s not going to perform perfectly for most of you. Yet, if you ensure the below points. It might make you feel like you make a draft pick stealing!
| Goodyear Wrangler Territory AT | |
|---|---|
| Best for | 4WD owners who are mostly driving on the highway or city 4-season traction, an all-terrain tire that is capable of handling mild weekend off-roads, quiet and smooth ride |
| Category | All-Terrain Tire |
| Vehicle | Light Truck, SUV |
| Available Sizes (Rim) | 16”, 17”, 18” (Ensure these tires fit your vehicle) |
| Made In | USA |
| Labels | M+S |
| Warranty (P-metric) | N/A |
| Warranty (LT Sizes) | N/A |
| Prices | Goodyear: Check Price DiscountTire: Check Price TireRack: Check Price Amazon: Check Price |
| Take It! | Leave It! |
|---|---|
| For a cozy ride | Off-road is your priority |
| For a deaf ride | Winter performance is what you need |
| Treasure for sand drivers! | Towing! |
| Fuel efficiency is must for you! |
Take-Home Points,
- XL sizes tend to carry more load and offer better handling. Hence, they might be a better pick for bigger vehicles( XL vs SL tires)
- Please pay attention to the load range and speed index. These metrics are essential if you expect decent tread life
- There isn’t a bad tire in the market right now, you should just know what to expect from tires
A side note here: If you’d like to get local advice and find the best fit for your driving habits, location, and road conditions DiscountTire – Treadwell Tire Guide can give you masterpiece recommendations.
I hope the article was helpful. If you have any further questions, please leave them in the below section. Have a safe ride folks!
Guide Me Bruh!
This section contains my research and top picks. Depending on your need, you may choose a category and easily find the best fit for yourself. Remember, nobody knows your driving conditions and requirements better than yourself. You’re in the charge out here.
Start Here:
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